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The NFT startup Recur, renowned for hosting major brands’ intellectual property (IP) like Hello Kitty and Nickelodeon, recently sent shockwaves through the blockchain community by announcing the closure of its Web3 platform. 

Despite its remarkable $50 million fundraising success and support from high-profile backers, Recur has become the latest casualty of the unforgiving crypto winter. 

In this article, we delve into the reasons behind Recur’s decision and the broader implications for the NFT space.


Even with its initial promise and a high-profile array of partners, Recur couldn’t weather the crypto winter storm. On August 18, 2023, the company officially confirmed its platform’s deprecation, citing “unforeseen challenges and shifts in the business landscape” in a heartfelt Twitter statement. 

The NFT startup’s announcement reflects a larger trend of turbulence in the NFT sector as companies grapple with the ebb and flow of digital collectible popularity.


Founded in 2021, Recur initially positioned itself as a provider of Web3 “building blocks” for businesses. 

Its platform allowed for the creation of in-game assets, loyalty programs, and digital collectibles utilizing NFTs. The company achieved significant milestones, boasting over 380,000 minted NFTs through its platform. 

However, its fate took a turn, and the platform’s core features, including NFT withdrawals, stablecoin cash-outs, and collectible trading, are gradually fading away.

One significant moment in Recur’s journey was its partnership with Hello Kitty and Friends in a “jet-setting NFT experience.” 

But, within a year, these ambitious plans fell apart, highlighting the volatility of the NFT market.


Despite its platform’s closure, Recur is committed to ensuring that its digital collectibles endure. 

The company has announced plans to migrate metadata and media for its NFTs to the InterPlanetary File System (IPFS), a peer-to-peer file-sharing network developed by Protocol Labs. 

Additionally, other assets will find a new home on the Filecoin network. This strategic move aims to secure the longevity of Recur’s NFT offerings even in the face of the platform’s shutdown.

Notably, Recur made headlines with its Recur Pass, which was initially sold as an NFT for $300. This pass, resellable and offering early access to future NFT drops, gained immense value over time. 

One Recur Pass, in particular, was resold for a staggering $88,888, showcasing the potential of NFT investments.


Recur’s closure serves as a stark reminder of the challenges faced by NFT startups amid the unpredictable crypto winter. 

Despite its notable successes and support from industry giants, the company ultimately succumbed to market forces. However, its strategic efforts to preserve the value of its NFTs demonstrate a commitment to its community and a belief in the continued importance of digital collectibles. 

As the crypto winter persists, it remains to be seen which projects will emerge unscathed and thrive in the ever-evolving blockchain landscape.